Challenges
Common Problems We Solve
If any of these sound familiar, your car dealership is leaving money on the table.
Shoppers spend hours on CarGurus and AutoTrader researching your own inventory — and when they're ready to buy, those platforms sell the lead back to you for $25 to $40 a pop.
Your DMS (CDK, Reynolds, or DealerTrack) feeds inventory data into your website daily — but the vehicle detail pages are thin: a spec table, three photos, and no reason to fill out a lead form instead of clicking back to the search results.
'Cars for sale near me' is one of the highest-volume automotive searches in Google — and your dealership site ranks on page four because your SEO is whatever the DMS provider's default template shipped with.
Financing is where you actually make your margin, but your site's credit-application flow is a PDF download or a phone-number link — nothing that captures a pre-qualified buyer who wants to know their number before they walk in.
Trade-in valuation should be your best source of seller leads — but your site's trade-in tool is buried in the footer, outdated, or just a phone number, so customers get their KBB value on KBB's site instead of yours.
Solutions
How We Help Your Car Dealership Grow
High-performance VDPs (vehicle detail pages) with full-bleed photo galleries, Carfax history integration, market-price comparison, and mobile-first design — pages that convert browsers into lead-form fills.
Live-inventory feeds from your DMS (CDK, Reynolds & Reynolds, DealerTrack, vAuto) with real-time pricing, trim details, and "just-listed" badges — inventory pages that update automatically, not once a day at midnight.
Model-line, make, and trim-level landing pages optimized for long-tail search — "used Toyota RAV4 under $25k [city]," "certified pre-owned Honda CR-V near me" — capturing high-intent shoppers before they see a third-party listing.
A soft-pull financing pre-qualification form branded to your dealership, with a "check your rate without affecting your credit score" value prop — turning credit-anxious shoppers into showroom visitors.
Instant trade-in valuation tool that uses market data (Kelley Blue Book, Black Book) via API — a KBB Instant Cash Offer-style widget that captures the seller's contact info and VIN before they drive to CarMax.
Service-center pages with online appointment booking, seasonal maintenance specials, and a "schedule service" CTA on every page — because the service drive is your highest-margin department and your best source of repeat sales.
Car Dealerships Website Examples
Real designs for car dealership websites.
Click to zoom · drag to move · click again to reset
Flexible Pricing for Your Growth
Choose a plan or select individual services. Add a mobile app anytime.
Foundation
Modern AI-native website + active reviews management + monthly performance report. No setup fee, no contract.
$344.00/month$4128.00/year
(Save $1277.00/year by paying annually)
- Site built with structured markup (LocalBusiness schema) so ChatGPT and Perplexity can cite you by name — not just Google.
- Included at no extra charge. Fast global edge hosting, your own professional domain.
- SSL certificate, daily backups, and DDoS protection so your site stays up and trusted.
- Continuous expert assistance — no upcharges for questions or minor fixes.
- Enough pages to communicate value + get indexed by Google. Custom copy per business, not templated.
- Automated review requests to happy customers + assistance responding to Google reviews so your rating grows.
- One-page PDF each month showing where your leads came from + rating trend + what's next.
- Fast lead alerts (SMS + email) so you can call back within 5 minutes — the #1 conversion factor for local business.
- See Growth SEO.
- See Growth SEO.
- See Enterprise or AI Receptionist standalone.
Growth SEO
Everything in Foundation + expanded site (services × service-area pages) + monthly blog + Widget AI chat + GSC monitoring. No setup fee.
$891.00/month$10692.00/year
(Save $4001.00/year by paying annually)
(Saves ~$194/mo vs buying the parts individually.)
- Site built with structured markup (LocalBusiness schema) so ChatGPT and Perplexity can cite you by name — not just Google.
- Included at no extra charge. Fast global edge hosting, your own professional domain.
- SSL certificate, daily backups, and DDoS protection so your site stays up and trusted.
- Continuous expert assistance — no upcharges for questions or minor fixes.
- Covers every service × every city you work in — the SEO silo that actually ranks in local searches.
- Full reviews program: automated request flows + reply assistance + rating tracking.
- Detailed monthly PDF: leads by source, rankings, blog performance, review count.
- Fast lead alerts so you close more of what walks in.
- AI chat handles inquiries 24/7 in your brand voice, books free estimates through Cal.com, sends every lead to your phone in under 60 seconds.
- One long-form blog post per month, written for your top-ranking keywords. Compounds SEO over time.
- We watch your search rankings and pivot content when Google trends shift.
- Point your existing domain or a new one — we handle DNS + SSL.
- See Enterprise or AI Receptionist standalone.
Enterprise
Growth SEO + AI Receptionist voice 24/7 + 4 blog posts/mo + multi-location support + priority delivery. $997 one-time setup covers voice-AI training + 30-60 day optimization.
(Save $-43.00/year by paying annually)
(Bundle premium — best fit for established businesses that need one throat to choke.)
- Site built with structured markup (LocalBusiness schema) so ChatGPT and Perplexity can cite you by name — not just Google.
- Included at no extra charge. Fast global edge hosting, your own professional domain.
- SSL certificate, daily backups, and DDoS protection so your site stays up and trusted.
- Continuous expert assistance — no upcharges for questions or minor fixes.
- Site + Widget AI + reviews + blog + GSC monitoring.
- AI answers your phone in your brand voice, qualifies callers, books appointments into Cal.com, transfers only real emergencies. Replaces a full-time receptionist.
- Aggressive content velocity for topical authority. Blog compounds and starts pulling significant organic traffic by month 4-6.
- Multi-city or franchise? We architect the site + GBP + reviews stack across every location without duplicate-content penalties.
- Changes ship within 24h. Direct Slack channel to your delivery lead.
- Covers Vapi voice AI setup + brand voice training + 30-60 day optimization period. After that, monthly is all-in.
Or Choose Individual Services
Only if you already have a working site or team. Otherwise the bundle above is usually the better fit.
Reviews Management
Automated review requests + response assistance. For businesses with a working site who just need reviews handled.
Website + Care
New site + hosting + monthly updates + image swaps + LocalBusiness maintenance. No setup fee. For businesses who need a modern site without SEO/reviews layered on.
SEO Content
One blog post per month + Google Search Console monitoring. Bolts onto any existing site.
Widget AI
AI chat + Cal.com booking + brand voice training. Bolts onto any existing site — no rebuild.
Cal.com Booking Widget
Standalone booking widget with your calendar. Cheapest way to stop losing after-hours leads.
AI Receptionist (voice)
Voice AI answers your phone 24/7. $997 setup covers brand voice training + 30-60 day optimization.
Core Features in All Website Plans
Frequently Asked Questions
Everything you need to know about working with us.
Can you integrate our DMS inventory feed so vehicles appear automatically?
Yes. We pull inventory via FTP, API, or middleware from CDK, Reynolds & Reynolds, DealerTrack, vAuto, and most DMS platforms. New and used inventory populates your site automatically — photos, trim, options, pricing, and Carfax link — and delisted vehicles disappear the moment they're sold or wholesaled.
How does the online financing pre-qualification work without hurting the customer's credit?
We integrate a soft-pull credit partner (or connect to your lender network's pre-qual API) so shoppers can see real rate ranges and estimated monthly payments using a soft inquiry that doesn't impact their credit score. The form captures name, contact info, and vehicle of interest — your F&I team follows up with an actual application when they're ready.
Do you build pages for specific makes and models I carry?
Yes — extensively. Every make-model generation you stock gets a unique landing page: 'Used Ford F-150 for Sale [City],' 'Certified Pre-Owned BMW 3 Series [City],' and so on. Each page pulls live inventory for that specific vehicle line, includes trim comparisons and pricing, and is built to rank in local search for long-tail used-car queries.
How much does a car dealership website cost?
We don't charge a big upfront build fee. Plans start at $297 per month on Foundation, with Growth SEO at $697 per month and Enterprise at $1,497 per month plus a $997 one-time setup fee. Hosting, domain, SSL, support, and updates are included, and every plan is month-to-month: cancel anytime with 30 days notice, or save 20% by paying annually. The exact plan depends on your store's inventory and goals, so request a free quote and we'll recommend the right fit.
How long does it take to build my dealership website?
A typical small-business site launches in 2 to 4 weeks, and simpler sites go live even faster. A full build with DMS inventory feeds, VDPs, and financing tools usually takes 4 to 8 weeks. We give you a clear timeline up front, and the biggest factor is how quickly you can provide DMS access, branding, and approvals.
Do I own my website, and what happens if I cancel?
You own your content, your domain, and your brand assets. We build on WordPress or a modern standard CMS, so your dealership is never locked into a proprietary platform. If you cancel, you keep your domain and your content, and we'll help with a smooth handoff.
Ready to grow your car dealership?
Get Started